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Win Customers Through
Design.

Create customer-focused products and services using design thinking.

Most teams don't fail because they lack ideas — they fail because they build the wrong things.

Win Customers Through Design helps teams understand customers and design products and services customers actually choose.

Duration
2 days
Format
In-person
Capacity
Max 30
Talk to Us About Your Team
Design thinking workshop

Stop Guessing. Start Solving.

Learn a practical, step-by-step approach to understanding your customers, testing real problems, and designing solutions that actually work.

This course helps teams move from opinions and assumptions to customer-driven decisions.

Think Differently

Shift from internal opinions to real customer insight

Save Time & Rework

Validate ideas early before investing time and money

Design What Customers Want

Build solutions based on real needs, not assumptions

From Good Ideas to Market Fit

Turn insights into products and services customers choose

Course Modules

Five practical modules to help your team understand customers and design solutions that win.

Understanding Real Customer Problems
Module 1

Understanding Real Customer Problems

  • Go beyond surface feedback to uncover what customers truly need
  • Identify the real problems worth solving
Module 2

Mapping the Customer Experience

  • See your product or service from the customer's perspective
  • Identify friction points that cause drop-offs or dissatisfaction
Mapping the Customer Experience
Turning Insights into Better Ideas
Module 3

Turning Insights into Better Ideas

  • Translate customer insight into clear solution concepts
  • Avoid feature overload and unfocused ideas
Module 4

Testing Before Committing

  • Validate ideas early with customers
  • Reduce risk before spending time and budget
Testing Before Committing
From Idea to Action
Module 5

From Ideas to Action

  • Turn tested ideas into practical next steps
  • Align teams around what to build and why

Who Is This Course For?

This course is perfect for the "Action Takers"

Product Managers & Designers

Professionals who want to design solutions customers actually use and value.

SME Founders & Innovators

Business owners who want to reduce guesswork and invest in ideas that work.

Marketing & Growth Teams

Teams looking to better understand customers and improve conversion and retention.

UX & Creative Professionals

Practitioners who want to connect design decisions to real business outcomes.

What You'll Achieve

Real outcomes that transform how you design and build products.

Design products and experiences that customers emotionally connect with
Master rapid prototyping to validate ideas before building
Apply Apple's simplicity principles to solve complex problems
Create user journeys that delight at every touchpoint
Build a design-thinking mindset that drives innovation

Real Impact: Teams applying design principles report 45% higher customer satisfaction scores and 60% increase in product adoption rates.

Design Challenges We Solve

Stop letting mediocre design hold your products back.

Products That Don't Get Adopted

Learn to design beyond functionality. Create experiences that customers fall in love with, not just tolerate.

Low Adoption Despite Good Features

Master user-centered design to build what customers actually want, not what you think they need. Make products intuitive and irresistible.

Teams Disagree on What to Build

Apply Apple's simplicity and elegance principles. Stand out in crowded markets through superior design thinking and execution.

Designs That Don't Drive Results

Use rapid prototyping to test concepts quickly and cheaply. Fail fast, learn faster, and build products people actually want.

Excellence Stories

See how teams changed the way they design — and the results they achieved.

"A high-energy course that combines engaging activities with real-project application, so teams can immediately apply what they learn to create products customers love."

FL
Fatin Liana
Product Team

"What I found valuable was the clear methodology, hands-on activities, and practical adoption strategy that directly impacted how we shape and improve our product."

NA
Nik Abbas Zawawi
Product Design

"The course reinforced key concepts through engaging activities that had a clear, practical impact on our product delivery."

YY
Yeoh Ying Shan
Product Executive

Common Questions

Everything you need to know about designing like Apple.

Will this work for non-tech products?
Absolutely! Apple's design principles apply to any product or service—physical, digital, or hybrid. We'll show you how.
What tools or software do we use?
We use simple, accessible tools like paper prototypes, Figma basics, and collaboration frameworks. No expensive software required.
How hands-on is this workshop?
Very hands-on! 70% practical exercises and real case studies. You'll leave with actionable frameworks and templates.
What will we walk away with after the workshop?
Your team will leave with clearer priorities, shared understanding, and practical actions you can apply immediately. The goal is tangible progress, not just new ideas.
Is this practical for real SME teams?
Yes. The course is designed specifically for SMEs and focuses on real constraints like limited time, resources, and fast decision-making.
Course Investment

Ready to Win More Customers?

Give your team a practical, proven approach to understanding customers and building solutions that work.

Per 2-day course
RM350per person/day
Up to 30 participants per session
2-day intensive workshop
All course materials & templates
Expert instructor (10+ years exp)
Certificate of completion
Post-workshop support & community
Pre-course alignment session for your team

What You'll Master

Customer-Centric Design
Design products and services customers actually want — not based on assumptions.
Rapid Prototyping
Validate ideas early before investing time and budget.
Design for Clarity & Focus
Simplify complex problems and design solutions that are easy to understand and use.
User Journey Mapping
Identify friction points and improve the end-to-end customer experience.
💡 Real Impact

Teams that apply customer-focused design principles consistently report higher customer satisfaction and stronger product adoption.

Plan This Course for Your Team

A short discussion to understand your goals and team needs.